Brand Concept

BONIA is a leader in the Asian leather Fashion industry,BONIA provides a wide variety of high quality leather and fashion products through innovative merchandising and creative marketing activities.

BONIA group has a network of over 1,100sales outlets and 140 stardalone boutiques throughout the world including countries like Singapore, Malaysia, Japan, Taiwan, China, Thailand, Vietnam, Indonesia, Kingdom of Saudi Arabia, Oman, and Myanmar.

BONIA's concept is " Let all women who have BONIA's bag see beautifully and atractive". We select the best quality of leather of Europe, including Italy, have continued to be particular about high quality materials. BONIA have been continued to attract fans because we produces a variety of bags that use in any scenes and easy to match clothes.

BONIA JAPAN is administered by Grand-Chariot Co,.LTD.

Record of Awards

●BONIA received the "Largest Leather Store Chain" Award
   It was awarded the National record as most brand shop

●Malaysia’s Most Valuable Brands award
   2007, 2009, won in 2012.It rankeds in the top 30 brands of Malaysia.

●Singapore prestige Brand
   Winner in 2008.Award to be given to the excellent brand of Singapore.

●Business Leadership in the Retail-chains Setctor
   Winner in 2009. Award to honor that it has contributed to the Malaysian business community of prosperity.

●Putra Brand Awards
   Special Award in 2012 in the apparel and accessories sector, won the second place in 2013 in the same department.


2015 Spring&Summer

商品番号 860186-101-13/65


商品番号 860213-712-01/08


商品番号 081263-001-08


商品番号 081280-502-08


商品番号 081276-003-15/21


商品番号 860200-502/507/508


New Items

Pronoun monogram series of BONIA.
The logo portion of the surface, vinyl chloride which is excellent in waterproof durability and has been used.
The young and old alike, design which you have so have all to any person,
and it is with popular material for the person who made it for the first time to have a BONIA.

商品番号 081180


商品番号 860167-701


商品番号 080982-055




商品番号 081285-004


商品番号 882522-001-15


Monoguram Items